Sold 1.3 million copies since its inauguration last November, smartphones range Lumia far surpass sales forecasts initially conferred to them by their manufacturer Nokia.
Such estimates, however, can not reflect the discrepancy that exists between the 22 firms surveyed analysis for the occasion, their estimates ranging from 800,000 to 2 million units sold.
However, the average result is arbitrary in itself a surprise, as the boom, last fall, which had been raised these ambassadors Windows Phone devices appeared to have fallen back after the holiday season.
Especially since the hegemony of Lumia 800 , which Nokia seems to have given her favors marketing, had raised parallel concerns about the future of his little brother, the 710 Lumia.
But the two smartphones have been able to live until an imminent successor introduced at CES, stamped 900 and expected soon in the U.S. operator AT & T.
As explained in Silicon . fr, this expectation is not insurmountable, both European and Asian markets have positively responded to the call of a series Lumia they were particularly fond.
Given such trends, it is possible to anticipate a similar reaction of American consumers, particularly vis-à-vis the Lumia 710, offered 50 euros as part of a package listed in the catalog of T-Mobile.
Behind the scenes is played democratization underlying platform Windows Phone that divides opinion. From a graphical interface and innovative software crippling a vacuum, the public barely live with it.
To believe IHS iSuppli, the mobile OS from Microsoft would capture still 16.7% market share in 2015 (more that Apple iOS), against 1.9% at present.
Nokia then count for 50% of sales of Windows Phone . What remains to be verified. It is certainly still far from the 15.3% of the market that iSuppli granted in 2009 for Windows Mobile 2013.